(Online Dating News Blog) Online dating service Match.com and its parent company IAC are venturing into the world of free online dating through the launch of a new Website, Down To Earth (DownToEarth.com).
“…Unlike most free online dating services, which look cluttered, DownToEarth has an elegant and clean design with a focus on making free online dating more “safe” and “honest”. They do this through a system called “RealRatings” which allows you to post generic details about your dates and whether the person was honest in his/her profile (i.e. age, photo, etc.)…”
DownToEarth.com, like Chemistry.com which was also launched by IAC and Match.com, uses its own database of users/members.