Match.com Explores Free Online Dating Through New Service

Posted by Joe Tracy on January 8, 2009 under Dating News | 13 Comments to Read

(Online Dating News Blog) Online dating service Match.com and its parent company IAC are venturing into the world of free online dating through the launch of a new Website, Down To Earth (DownToEarth.com).

According to an article that appeared in the Online Dating Newsletter,

“…Unlike most free online dating services, which look cluttered, DownToEarth has an elegant and clean design with a focus on making free online dating more “safe” and “honest”. They do this through a system called “RealRatings” which allows you to post generic details about your dates and whether the person was honest in his/her profile (i.e. age, photo, etc.)…”

Companies that can succeed in free online dating, like Plenty Of Fish and OKcupid are finding the market very lucrative by serving ads to tens of thousands of people on a daily basis.

DownToEarth.com, like Chemistry.com which was also launched by IAC and Match.com, uses its own database of users/members.