Match.com Explores Free Online Dating Through New Service

(Online Dating News Blog) Online dating service Match.com and its parent company IAC are venturing into the world of free online dating through the launch of a new Website, Down To Earth (DownToEarth.com).

According to an article that appeared in the Online Dating Newsletter,

“…Unlike most free online dating services, which look cluttered, DownToEarth has an elegant and clean design with a focus on making free online dating more “safe” and “honest”. They do this through a system called “RealRatings” which allows you to post generic details about your dates and whether the person was honest in his/her profile (i.e. age, photo, etc.)…”

Companies that can succeed in free online dating, like Plenty Of Fish and OKcupid are finding the market very lucrative by serving ads to tens of thousands of people on a daily basis.

DownToEarth.com, like Chemistry.com which was also launched by IAC and Match.com, uses its own database of users/members.

Dumped by Match.com – Sheila Dolan’s Summer of Love

(Online Dating News Blog) In this 16th episode of Summer of Love, Sheila Dolan (one of the Satellite Sisters) learns that Match.com has dumped her. They terminated her account even though she is searching for love. Match.com said she violated the rules of Match.com regarding solicitation. Yet her only “offense” was telling potential dates that they would be filmed for her Summer of Love series. Sheila wasn’t happy at Match.com’s termination of her account. This is episode #17 of Summer of Love titled, “I Got Dumped”.

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