Explores Free Online Dating Through New Service

(Online Dating News Blog) Online dating service and its parent company IAC are venturing into the world of free online dating through the launch of a new Website, Down To Earth (

According to an article that appeared in the Online Dating Newsletter,

“…Unlike most free online dating services, which look cluttered, DownToEarth has an elegant and clean design with a focus on making free online dating more “safe” and “honest”. They do this through a system called “RealRatings” which allows you to post generic details about your dates and whether the person was honest in his/her profile (i.e. age, photo, etc.)…”

Companies that can succeed in free online dating, like Plenty Of Fish and OKcupid are finding the market very lucrative by serving ads to tens of thousands of people on a daily basis., like which was also launched by IAC and, uses its own database of users/members.

New eHarmony Free Communication Weekend Begins

(Online Dating News Blog) Online relationship service eHarmony is holding its first eHarmony Free Communication Weekend of 2009. From January 1, 2009 through January 4, 2009 those who sign up for an account on eHarmony will be able communicate for free with other members of eHarmony. The free communication weekend does have some limitations, however, like the inability to view photos unless you are a full paying member.

eHarmony, lik e many other dating services (i.e., PerfectMatch), has seen strong growth as the U.S. economy has gotten worse.

Online Dating Magazine has some eHarmony Promotion Codes if you want a discount when signing up.

New Online Dating Newsletter Launches

(Online Dating News Blog) The first issue of the new Online Dating Newsletter was delivered to subscribers yesterday (if you’re not subscribed, click here to subscribe). The weekly newsletter has a dating advice column, online dating news, an interactive “you make the call” column, and featured video of the week. In case you missed it, here is some of the content:

> Featured Video: Valentine’s Day Tip for Men
Men, this is a must watch with Valentine’s Day approaching.

> You Make the Call
If you meet up with a date and he/she is about 10 years oldeer than their photo, what would you do?

> Dear Dating Advice
Best places for a first date.

> Online Dating News Class Action Lawsuit Proceeds

> Online Dating Tip
Why are response rates so low on online dating services and how can you improve it?

Online Dating Newsletter to Relaunch December 16, 2008

(Online Dating News Blog)  The Online Dating Newsletter, on hiatus for nearly a year, will relaunch on Tuesday, December 16.  Each issue of the free weekly newsletter will contain dating tips, dating advice, date ideas, and online dating news.

The Online Dating Newsletter is produced by Online Dating Magazine, the industry watchdog publication for online daters.

You can sign up for the newsletter by entering your email address below, clicking Submit, then clicking on the confirmation link sent to your email address. You’ll then start receiving the newsletter every week. Dumps Satellite Sister Sheila Dolan From Service

(Online Dating News Blog) Online dating service kicked Satellite Sister Sheila Dolan from its service over the summer, accusing her of “solicitation”. Dolan was in the middle of filming an online series titled Summer of Love when she got the notification.

Dolan says she was on the service looking for love. In her communication to prospective dates, however, she stated that if they went out they would be filmed because of the Summer of Love series she was working on. considered this solicitation and, citing it terms of service, pulled her profile and kicked her off the service.

Dolan talks about what did in Episode 17 (which you can see on the Online Dating News Blog on Wednesday, December 3, 2008. Publicly Attacks eHarmony

(Online Dating News Blog) yesterday issued a press release attacking eHarmony over its past stance on same-sex matches. also warned gays and lesbians that eHarmony’s upcoming same-sex matching service, which arose from a settlement agreement with the State of New Jersey, sends gays and lesbians to another site, still refusing access to eHarmony’s core service.

Click here to read the full news story.

And who can ever forget’s infamous “Still Gay?” ad (directly below) from several years ago?

Class Action Lawsuit Certified Against eHarmony

(Online Dating News Blog) Online Dating Magazine has just broken the news that a class action lawsuit against eHarmony has been certified in the State of California.  The lawsuit alleges discrimination against gays and lesbians for not providing same-sex matching.

This is big news coming a day after eHarmony’s settlement agreement with the State of New Jersey and announcement it was going to offer gay and lesbian matching.

You can read the Online Dating Magazine story, titled “Class Action Lawsuit Against eHarmony Certified” by clicking here.

eHarmony Free Communication this Weekend

(Online Dating News Blog) Online relationships service eHarmony is holding another eHarmony free communication weekend event.  This one starts tomorrow, November 21 and runs through Sunday, November 23. Users who sign up for eHarmony will be allowed to communicate with their matches for free during the weekend. However, eHarmony will only allow paying members to see photos.

eHarmony to do Same-Sex Matchmaking

(Online Dating News Blog) eHarmony announced today that it is designing a new service in order to match gays and lesbians. The same-sex matchmaking site will be called Compatible Partners and will open to the public in the first quarter of 2009.

The announcement came as part of a same-sex discrimination complaint that was filed against eHarmony in the State of New Jersey. To settle the case, eHarmony had to agree to do matchmaking for gays and lesbians and to promote the service through mediums used by same-sex singles.

You can read the full story at Online Dating Magazine, which published an article on it titled “eHarmony to Match Gays and Lesbians

Online Dating Magazine has also published in-depth details about the settlement agreement.

New Online Dating Information Site Launched

(Online Dating News Blog) Online Dating Magazine has announced the launch of a new Website – Online Dating Information – dedicated to providing informative advice to online daters. One of the key areas the new site will be focusing on is online dating safety.

In addition to the Online Dating Information site, Online Dating Magazine opened up two other new sites this week – Online Dating Commercials and Online Dating Bookmarks. The unique thing about Online Dating Bookmarks is that it became the first Online Dating Magazine Network Website to list top dating services using specific criteria (like BBB complaints, reviews, user experiences, number of members, etc.).

Formed in July, 2003, Online Dating Magazine is the largest online independent publication for online daters. It contains more than 1,500 pages of original content and has more than 80,000 unique readers a month.